Idea 3

Idea 2

Idea 1

Heres some Initial Poster designs

Here i were i experimented with colour and where i found possible logo ideas

3 Ideas To Take Forward

I came up with three idea's i decided to experiment with and take further and do some design idea's for .

1. Focus on the idea of bringing sheffield together all ages and social groups so i want the brand to emphasie togetherness.

2. music and dance is all about structure and slowing movement so i want to focus on that in the brand and the colours to be vibrant.

3. To focus on the idea of daylight twilight and into the night as threes sections and show and promote that in my brand.

Brand Ideas

Here i looked at brand idea's in more detail and started thinking of some ideas i could use

Some Logo Idea's

Here ars some initial Logo ideas i sketched in my book i think these 3 out of the bunch were the most effective.

Research Continued

I stated to look at how other similar brands work such as Tramlines a sheffield based music festival and i also looked at nike and there brand identity to help give me an idea of what i need to look at and work on when designing a brand.

I looked at what i might produce as an outcome e.g poster, programme etc